Before beginning a redesign – companies should be totally aware of what they wish to achieve from a redesign for themselves and their customers . The last thing you want to end up doing is blowing a whole load of well earned cash on a redesigned website that may look better than the old one but is actually no more useful or better designed. Therefore there are a few key questions that you should be asking yourself and your team before you change anything.
1. What Are Your Goals?
–What exactly do you need to gain from this redesign? Do you need to attract new clients? Is it that you need to serve your existing clients better? Or do you want to create a whole new brand identity for your company so that it portrays a whole new image?
2. What Doesn’t Need Changing?
- You need to have a look at parts of your website that do work and are proving to be successful. You can do this by looking at successful keywords that are driving traffic to pages of your website and finding the pages that have inbound links that are also proving to be successful. Doing this will help to rebuild your redesign around things in your current website that you know attracts traffic and works well.
3. What are the right reasons for a website redesign?
- You need to make sure that you have an actual reason for redesigning your website,a common pattern of redesign is when new management takes over a business. Companies think that they need to change their look and logo as a re-organization process and that’s really not a valid reason to have a redesign of your website.Todd Hockenberry from Hubspot thinks that ‘sometimes companies build a site as a means of fixing all their business issues, without looking deeper at their true problems. We deal with a lot of small to medium sized manufacturers and there are many who think a new website will be a field of dreams.’
Of course every company is going to have their own reasons and motivation for a redesign, all we re trying to say here at Sitetastic is make sure that you take your time before investing time and money into a website redesign.
Tags: website redesign
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