Before beginning a redesign – companies should be totally aware of what they wish to achieve from a redesign for themselves and their customers . | It’s so easy to lose track of your blogging – in the blink of an eye you can go from being a loving and devoted blogger to leaving your blog starving and neglected. | Are you really ‘getting’ social media – whilst we are spending time tweeting and updating pages – there’s uncertainty about any ‘return on investment’. | My colleague Vikki recently attended a wedding and was going through the pleasant but predictable conversation that often comes with sitting next to somebody you’ve never met before. | Many people I speak to are often confused about ‘social media’ – when I talk about my passion for Twitter and blogging, I am bombarded with responses such as – ‘I don’t get it’ – ‘isn’t it a waste of time’ – ‘it’s not relevant for our business’. | Advertising online has grown significantly over the past few years – and is now a multi-billion pound industry.